Messi visits historic area of Jeddah as new Saudi tourism ambassador

JEDDAH: New Saudi tourism ambassador and football legend Lionel Messi on Tuesday visited Jeddah’s historic area, as part of his visit to showcase the country’s burgeoning industry.

The Paris Saint-Germain and Argentine footballer, a family member and Leandro Paredes, a teammate at his club and national team, were hosted and accompanied by Princess Haifa Al-Saud, assistant minister of tourism.

Messi landed in the Kingdom on Monday night and was welcomed by Tourism Minister Ahmed Al-Khateeb, as part of his new role for the Saudi Tourism Authority.

On Tuesday Princess Haifa wrote on her Twitter account: “Earlier today, I had a great time showing Messi and his friends around the historic area of Jeddah. I am glad that he was mesmerized by its essence, heritage and beauty.”

Messi and his friends toured various parts of old Jeddah, becoming acquainted with its ancient landmarks which are registered on the heritage list of the UN Educational, Scientific and Cultural Organization.