Aleph Hospitality eyes travel, tourism opportunities in KSA

RIYADH: Aleph Hospitality, a leading Dubai-based independent hotel management company, is planning to open offices in Jeddah,
Makkah and Madinah to tap Saudi Arabia’s growing travel and tourism industry.
“Saudi Arabia represents about 30 million domestic travelers.
Our expectations from the Kingdom are quite high,” Bani Haddad, the founder and managing director of Aleph Hospitality, told Arab News on the sidelines of the Future Hospitality Summit in Riyadh.

Saudi Arabia represents about 30 million domestic travelers. Our expectations from the Kingdom are quite high.

Bani Haddad

Haddad said that the internal market is quite strong from a demand standpoint. The situation is highly encouraging if one includes religious tourism, open visa policies, development in the region’s secondary cities, and expansion of the airlines and airlifts.
“So, the fundamentals are becoming more and more solid for the hospitality sector to flourish,” he added.
Because Aleph Hospitality is an independent operator, Haddad said the company services properties ranging from two- to five-stars in city centers and small to large resorts.
He explained that the company’s flexibility allows them to service investors in that sector.