Amazon reducing its private-label items as sales fall: Wall Street Journal

REUTERS: Amazon.com Inc. has started reducing the number of items it sells under its own brands amid weak sales, the Wall Street Journal reported on Thursday, citing people familiar with the matter.

The company has also discussed the possibility of exiting the private-label business entirely to alleviate regulatory pressure, the report added. Amazon, however, said it has never considered closing the private label business.

“We continue to invest in this area, just as our many retail competitors have done for decades and continue to do today,” its spokesperson said.