PIF-backed Saudi Coffee forms partnership to promote local coffee industry 

RIYADH: Saudi Coffee Co., a subsidiary of the Public Investment Fund, has partnered with the Culinary Arts Commission to help promote the Kingdom’s coffee product.

Signed in Riyadh, the partnership aims to support the development of the national coffee industry and empower local talents, according to a statement.

The terms of the agreement both have signed include plans to work across multiple platforms including content creation, sponsorship, marketing and merchandising opportunities to market Saudi Arabia’s coffee beans more widely.