Economy

Saudi retailer BinDawood to acquire majority stake in French TFI’s subsidiary

Follow-ups -eshrag News:

Sun, 2022-07-24 08:35

RIYADH: BinDawood Holding Co. has begun negotiations with the French TF1 group to acquire a majority stake in its subsidiary Ykone.

The acquisition will be carried out by its subsidiary Future Retail for Information Technology Co., which specializes in technology and retail solutions, according to a bourse filing

Ykone is a profitable global influencer marketing agency, with a proprietary technology offering, specializing in travel, beauty, fashion, and luxury brands, operating in Europe, Asia, the US, and the Middle East.

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