Dresscode rolls up its sleeves to widen its Gen Z footprint

CAIRO: Egypt-based e-commerce fashion brand Dresscode is now operating in Saudi Arabia as it plans to become a global brand.

During an exclusive interview with Arab News, Mohammed Abdeldayem, CEO and founder of Dresscode, said that the company is focusing on empowering the Kingdom’s youth through its brand.

“We’re very focused on Generation Z or 18- to 25-year-olds; this is our core market. We came to Saudi Arabia because more than 50 percent of the population is within this age bracket. So there is a huge youth population,” Abdeldayem said.