Dark box – Iman Hammoud Al -Shammari
Iman Hammoud Al -Shammari
One of the most interesting visits in China, which gave me a pink passport, was Bob Land! Pop Mart Games, where I met there with some of the crew members who talked about a success journey that exceeded China’s borders to sink the world with a game that has become a kind of mania, madness and addiction to some, is called Labobo .. that famous game that caused a widespread controversy in the world, gave me to me as a memorial and carried it with me to Riyadh to contemplate that suspicious smile With nine teeth, two long ears resemble my bunny ears for a strange creature that I could not classify but inspired me to write this article.
From a 30 -meter -long shop, it is located in the streets of Beijing crowded with cars, buses, bicycles, and pedestrians without anyone turning to him, selling mobile phone covers and ornaments and a little games to a major company that makes games, made people line up in the streets of Paris, Singapore and Japan in endless queues in the righteous winter, queues of different dialects, nationalities and groups For the same goal! To buy small, dark boxes, no one knows what is inside to complete a series of 12 different characters, and get the main target of La Pubu!
Why? What made this small creature so strong that he can stop the streets in extended queues and push people to buy something that they will not be able to see until after paying the price and opening the box, the character of the millions of a Chinese company with a game of fabric in the era of technology and electronic games to overcome the fame of the Barbie game, what is the secret of the psychological impact that made the world in a conflict between his desire and budget, and made him lose control of control?
Wang Ning, a young Chinese businessman, born in 1987, the owner of Bob Mart, who found on his continuous research journey a hungry Chinese artist named Cassing Long, is behind the LaPobo revolution, that character that when he drew the magic event!
Wang Ning was able to turn psychology into a profit through several elements, the most important of which is the element of surprise and scarcity, as it deliberately not dumping the market with LaPubo because people are not attracted to the available thing but rather chasing a feeling of excitement to get something, and the sequence to complete the group, that is the trick that makes people spend without thinking, the only way to ensure obtaining the thing is to continue to buy!
Darling boxes disappear within hours of their width, and 12 million yuan were reaped within 6 minutes in the Shanghai store on the first LaPobo launch night.
This surrounding game has crossed the journey of refusing to stop, a success story and a guide that proves that the Chinese brand can create a global symbol imprinted in the mind of the consumer, La Pubu, who was born in China under the supervision of a Chinese staff from artists to painters to employees confirming the impact of the Chinese product, whether we agreed or disagreed with the details of the influence of that game and its dimensions and the obsession of people in it that attracted even the world’s celebrities, but the truth that we cannot Its denial is that the Chinese product has proven itself globally and entered the world of competition undisputedly.
