Meta, the owner of Facebook, is fighting to cancel Britain’s request to sell Giphy

Meta, Malcock, has started its appeal against email, reselling your mobile,

The UK Competition and Markets Authority (CMA) last year ordered Meta to sell Giphy, which it had acquired in 2020, and said the deal removed a potential exposure to advertising, based on the possibility that nascent Giphy ads, or “alignment promotions”, .

Can be able to make export delivery, to GIF, big brand,

On the first day of the four-day court hearing on appeal, Meta’s attorney, Daniel Joel, said the CMA had withheld for 14 months the fact that rival Meta Snap made an unofficial offer to buy Giphy, internally valuing it at $142 million.

This was previously from half of the $315 million that Meta gave Snap’s suspension trip to the fact that, like Meta, it believes Giphy’s advertising business doesn’t have real potential, at the bedside.

Jowell said the CMA did not ask Snap whether Snap was motivated by its interest in hiring Giphy –

He later acquired Gfycat, a competitor to Giphy, and Joel said Giphy’s revenue in the US was less than 0.05% of Meta’s ad revenue – “very small” – while Giphy sold no ads in Britain or anywhere else.

42.4.2.4 In the name of Meta The publicly available information will defend the force “vigorously”.

“This merger of Meta’s significant market power in advertising and #connection builds on Giphy’s position as the leading provider of free GIFs and GIF stickers in the UK,” said Gather on behalf of Meta.

“By asking Meta to sell Giphy, asking to showcase at the start of advertising and e-solutions, gain competitive access to Giphy — for the benefit of a development company in the Kingdom.”