I mean, it launches a new competitor cheaper than the Amazon Fire TV stick

The Apple TV (4K) is a powerful and impressive streaming box, but when compared to the Amazon Fire TV stick, the cuff is in Amazon’s favour, a new report says.

According to a report by 9to5Mac, which cites the launch of the device in the second half of 2022 as Apple wants to “improve its cost structure.”


Bloomberg reports that the new Apple TV set-top box will also integrate a smart speaker and camera capabilities as well. Such a device would combine an iPad with a HomePod speaker as well as a camera for video chats, a Bloomberg report stated. If this product launches, it will be very similar to the Amazon Echo Show.

A cheaper Apple TV can give Apple a boost in the streaming box/stick space, and for as long as the processor in the Apple TV.

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