What does the new Instagram feature mean, 1 minute of music, and how does it work?

To celebrate World Music Day, Instagram has launched 1MinMusic, where a select group of artists have started releasing their original music, with music videos in the popup, releasing them instantly.

Feature 1

Exclusive tracks, music clips and videos from 200 local artists and counting, and as part of this segment, music from Shaan, Mame Khan, Himanshi Khurana and Kaur.

And for this occasion, the artist has made it up to both emerging and established artists on Instagram to shoot their music videos multipurpose creative studio backgrounds.