I mean, it launches a new competitor cheaper than the Amazon Fire TV stick
![I mean, it launches a new competitor cheaper than the Amazon Fire TV stick I mean, it launches a new competitor cheaper than the Amazon Fire TV stick](https://e.eshraag.com/wp-content/uploads/2022/03/202202121220302030.jpg)
The Apple TV (4K) is a powerful and impressive streaming box, but when compared to the Amazon Fire TV stick, the cuff is in Amazon’s favour, a new report says.
According to a report by 9to5Mac, which cites the launch of the device in the second half of 2022 as Apple wants to “improve its cost structure.”
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Bloomberg reports that the new Apple TV set-top box will also integrate a smart speaker and camera capabilities as well. Such a device would combine an iPad with a HomePod speaker as well as a camera for video chats, a Bloomberg report stated. If this product launches, it will be very similar to the Amazon Echo Show.
A cheaper Apple TV can give Apple a boost in the streaming box/stick space, and for as long as the processor in the Apple TV.
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